BLACKSOCKS has announced a new line of socks that is promised to add funky and fresh flavor to your fun and fashionable feet. Launched in partnership with famous Swiss blues musician Philipp Fankhauser, BLACKSOCKS’ new Funky Socks collection offers six different styles, each covered in a special guitar design surrounded by a unique, colorful pattern. The socks are now available for purchase.
From stylish stripes, to delightful dots, to tailored triangles—and with color patterns which include orange checks on black and thin stripes on fresh icy blue—all variations of these funky guitar-covered socks are certain to add spark and sexiness to your swagger.
“These funky-yet-elegant socks offer a fun product for people to show off and enjoy, while staying true to the classiness and stylishness that our brand is known for. Funky socks are here to stay,” said BLACKSOCKS president and founder Samy Liechti in a statement.
BLACKSOCKS are made from top-quality materials and with meticulous workmanship; the mercerized cotton offers a silky feel while staying highly durable with a wash-resistant sheen. The heels and toes are reinforced with extra strong polyamide fibers, and a touch of LYCRA® is used to give it some stretch. The final product is a smooth, silky and strong sock that will last for years to come.
International music star Philipp Fankhauser—the celebrated Swiss guitarist-songwriter who was mentored by legendary American blues musician Johnny Copeland—collaborated with BLACKSOCKS to develop this product. Currently, he is known in the media as a coach on The Voice of Switzerland, the country’s version of the hit television singing competition franchise.
BLACKSOCKS is also known for being the inventor of the “sockscription”—an online service in which customers can select the style, quantity, and frequency, and the Italian-made socks are conveniently delivered to your doorstep in regular intervals. This innovative service also can be used to order fine undershirts, boxer shorts and briefs, and travel shave kits.
BLACKSOCKS, previously known for providing just that—black socks—introduced navy, red, and gray socks in 2010. This past fall, the company began offering fully striped and half-striped styles. The Swiss e-tailer has sold more than three million pairs of socks and been in business since 1999. Two of Europe’s leading magazines rated Blacksocks as No. 1 in comfort and durability.