In his interview, Chen stated his priority is to lock up the base of BlackBerry faithful.
One of the phones announced on Tuesday was the BlackBerry Q20, which brings back many of the classic BlackBerry features such as the physical call, end call, menu, and back buttons, as well as a track pad. The BlackBerry Q20 isn't expected to hit the market until the end of the year.
John Chen explains the new BlackBerry Q20, " I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience, that made their BlackBerry smartphone their go-to productivity tool. I want these customers to know that we heard them, and this new smartphone will be for them.”
The other phone released is the new BlackBerry Z3, a 5” all-touch BlackBerry 10 smartphone designed for customers in Indonesia.
Showing their commitment to the enterprise market, BlackBerry announced the next generation of BlackBerry Enterprise Service (BES), BES12, and the eBBM Suite, a new family of products and services that work with BlackBerry smartphones and BES.
Making the most of the Mobile World Congress 2014 in Barcelona, BlackBerry CEO John Chen has been doing his best to show his confidence in being able to bring back their once loyal followers.
In a press release laying out the new products and services John Chen states, "We have engineered a new strategy to stabilize the company and restore our customers’ confidence in BlackBerry.”
Time will tell if BlackBerry CEO John Chen's optimism is enough to turn around the beleaguered smartphone company.
What's on your mind today?
Can BlackBerry survive? Will they win back their loyal followers?
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