According to a report, this morning, by The Wall Street Journal the Canada-based BlackBerry Ltd. (formerly Research in Motion) will purge almost 40% or their workforce by the end of the year. This mass firing will mark the second year in a row that the once powerful company has let go of such a big part of their workforce. It was last Summer when the Canadian company laid off thousands of their then 17,000 employees and reducing those ranks to 12,700 earlier this Spring. With this latest round of firings those number could dip below the 7,000 level.
"Organizational moves will continue to occur to ensure we have the right people in the right roles to drive new opportunities in mobile computing," a BlackBerry spokesman said. He declined to comment on the 40% figure.
This is a far cry from the company that had the smartphone that was once dubbed “crackberry” because it was so popular. As recent as 2011still enjoyed a 14% share of the smartphone market in the United States before falling to a 3% share this year. The drop has them fourth behind Apple, Android and Windows. The recent drops in market share have even brought up talks of BlackBerry Ltd. Looking for potential buyers and possibly take the company private.
The company was in hopes that their OS10 and new smartphone design would be the first steps in resurgence of the company but that has not been the case so far this year. Their new operating system has not had a good showing since it release in January and both their redesigned and traditional smartphones have failed to spark that comeback they were hoping to see.
The news coming out of BlackBerry wasn't all doom & gloom this morning. They did also announce that their BlackBerry messenger will be available as an app for both android and Apple devices this coming weekend. The app for android-based devices will be first up when it becomes available for download on Saturday. The Apple app will be available the following day.
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