On February 3 when the San Francisco goes against Baltimore, you will be able to watch a few 30 second commercials that will feature BlackBerry 10, Research In Motion's newest operating system, and the phones that will run on it.
RIM announced Friday that they have partnered with the NFL to advertise their latest and greatest OS during the big game in a couple of weeks. On top of this, they will integrate their products with many pre and post game on-site, digital, and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.
“A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”
Super Bowl XLVII airs on Sunday, February 3, 2013 at 6:30 PM EST. RIM will officially unveil BlackBerry 10 on January 30, 2013 in many cities all across the globe. I will be reporting live from the launch event and its subsequent activities. Click here to learn how to follow along with me!