While it wasn't what every store owner dreamed of, shoppers throughout the country still gave out over $1.7 billion - or a total of 3% - less than they did last year, says the National Retail Federation.
"All I can say is, it was packed here in downtown San Francisco," says Katie Adler.
According to Newser.com, there was 1% more people than last year in the malls or on the internet, making the number stand at 141 million people shopping from Thursday to Sunday.
The news source also says that most people planned to spend about $407.02. Last year's number for the same period was $423.55, says the New York Times.
And the reason that people were spending less?
"A much earlier start to the holiday sale season, which in some cases began in October," says Newser.
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Continued in Part 2
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