Black Eyed Peas front lady Stacie Ferguson teams up with Avon with a new fragrance line, Outspoken, and as judge for the global singing contest Avon Voices according to Women’s Wear Daily and The Wall Street Journal. The contest marks their 125th anniversary and initiative of empowerment to all women throughout the years. The contest will be held online starting December 1 at AvonVoices.com where you can upload a video of yourself singing a song from a selected list that will be provided.
Fergie, whose real name is Stacy Ferguson, is the latest high-profile name to join Avon’s growing cast of celebrities. The list includes Reese Witherspoon, Patrick Dempsey and wife, makeup artist Jillian Dempsey, Courteney Cox, Derek Jeter, Jennifer Hudson and Salma Hayek. Avon’s designer alliances include Cynthia Rowley, Christian Lacroix and Emanuel Ungaro. Fergie’s first brush with the beauty world came last year when she partnered with MAC Cosmetics’ Viva Glam campaign to raise money and awareness for the MAC AIDS fund. “It’s very important to me to work with a company that has supported real issues,” Fergie adds “It makes me feel like a better person when it’s not just about me.”
“We sought Fergie for the fact that she was a diverse addition to our already diverse alliance strategy,” said Tracy Roe Haffner, Avon’s vice president of global fragrance marketing and strategic alliances. “We are not just looking for celebrities or designers; we wanted a wide range of equities that would appeal to people across the globe. Fragrance is about aspirations, and Fergie is a confident, sexy woman who is not afraid to be herself. She is a very global celebrity who is exciting to women everywhere.” The included video offers a commercial behind the scenes look at the Outspoken fragrance which was released earlier last month after two years in the making. Avon’s wave of celebrity and designer alliances stems from the turnaround strategy the company unveiled in late 2005. Since then, Avon has nearly tripled its advertising spending to $400 million in 2008. For more information about AvonVoices.com, Outspoken and Stacie Ferguson visit the official websites.
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