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BirdHaus Holiday Happening, Tues. 12/17, 6-9pm @ S&J Projects

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BirdHaus Holiday Happening
December 17, 2013
6 pm - 9 pm

191 Henry St.
New York, NY 10002

Join S & J Project(s) Tuesday, December 17th from 6 pm - 9 pm for a special Holiday Happening. The evening will feature a NEW installation in the lower level, hot spiked cider and gifts to all attendees! The current exhibition, The LUDD Project extends to the lower lever with a collaboration titled, "BIRDHAUS" by exhibiting artist Ned Drew, design firm BRED and James McManus.

About THE LUDD PROJECT
S & J Project(s) presents a new exhibition featuring the work of graphic designer Ned Drew. The LUDD Project will be on view from November 22nd – December 22nd, 2013.

The LUDD Project represents several years of investigations, lessons learned and visual discoveries by the designer. What began as a simple personal project soon grew unexpectedly into a family of typefaces.

Over this exploration period, Drew intuitively collected a small, core group of visual impressions, ideas and inspiration. He took from his findings; the 1960s Volkswagen Beetle he grew up with, the proportions and beautiful simplicity of the Japanese national flag, the graceful curves found behind a woman’s knee, the faultless design of the modest paper clip or the curvilinear elegance found in the ball terminals of Bodoni’s namesake typeface. From these ideas, Drew developed LUDD.

LUDD’s name might give an impression of a destructive tirade or a romantic pining. In truth, it reflects a simple attempt to balance the tension Drew felt between digital technology and the design process.

“I’d like to think that this tension that pulls against the weight of technology, back towards humanity, is representative of a sentiment in our zeitgeist. A tug of war, perhaps, repeated in every historical era growing into its new technology.” – Drew

Ned Drew is a professor at Rutgers University-Newark where he teaches various graphic design courses and the history of graphic design. Drew is also a founding partner and creative director of the multi-disciplinary design firm, BRED based in NYC (www.brednation.com). Drew is also the co-authored BY ITS COVER: Modern American Book Cover Design through Princeton Architecture Press. His work has been recognized by the AIGA, The Type Directors Club, The Art Directors Club as well as Graphis, Print, How and Creativity magazines.

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