The New York Times published an article Thursday on the development of Irrational Games' BioShock Infinite. In the article, unnamed analysts claim that the PS3, Xbox 360 and PC game will rack up $200 million in costs between development and marketing. Creative director Ken Levine was amused by this claim as he took to Twitter to mock the analyst.
The offending paragraph in the New York Times article reads:
The estimated cost of the project is upward of $100 million, not including marketing expenses, which could add another $100 million, analysts said. That is considered a large budget even among blockbuster franchises like Grand Theft Auto, Halo and Call of Duty.
$200 million in marketing and development is typically seen as major summer movie territory and not a number video games reach. This obviously caused Levine's eyebrows to raise with incredulity as he tweeted, "200 million for Infinite? Did someone send some checks to the wrong address? #unnamedanalyst."
"No wonder @gearsviking [Rod Fergusson] had a new golden codpiece for every day of the week," Levine continued.
He then finished his mocking with, "Analyst: @IGLevine 's American girl doll collection cost 200 million."
BioShock Infinite is set to be released Tuesday, March 26 worldwide for the PS3, Xbox 360 and PC.
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