Binghamton, New York has long held a reputation of being an aging rust belt city in the heart of Upstate New York. It has endured two devastating floods within a five year span. Its unemployment rate and poverty level are both among the highest in the state. A recent article by Wilder Fleming highlights the hurdles this region must overcome with regard to Governor Andrew Cuomo's overall New York State economic development agenda. ("Setting the Agenda: Economic Development", 9/12/13, City & State)
Despite all this, Binghamton continues to show its resilience. Businesses are slowly taking up residence in and around the downtown core. Bubbling just under the surface, is one industry that doesn't get much attention. Being that it is the one industry dedicated to bringing attention to its client base, many may find this a bit surprising.
Firms specializing in digital and social media marketing are gaining a foothold in the local economy. Taking up residence in long abandoned office space in some of the area's most prominent historic buildings, they are breathing new life in and around the Binghamton region (Freshy Sites, Hue Studios, Ad Elements and White Knight Productions; just to name a few). Many others ply their craft out of coffee shops and family dining rooms across the Binghamton area (Unbiased Communications, O’Malley & Associates). With the grand opening of a new coworking venture, CoWork Binghamton slated for an October opening in the historic Lackawanna Train Station ("CoWork Binghamton: Drop in and get creative", 8/17/13, Press & Sun Bulletin), more of these creative and talented entrepreneurs will have an affordable space to master their craft in digital and social media marketing.