Today, Thursday, March 27, 2014 Billboard and Twitter announced the groundbreaking and brilliant creation of Billboard Twitter Real-Time Charts, an exclusive, multi-year partnership to launch in the coming weeks. Billboard Twitter Real-Time Charts will track U.S. music conversations among the millions of Tweets sent each day. Billboard Twitter Real-Time Charts will appear on Billboard.com and will also be shared through Billboard’s Twitter account, @billboard, multiple times a week.
Billboard and Twitter have also signed a Twitter Amplify partnership, which will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter. So, in the simplest terms, tweet it up on Twitter Music fans. You may now have the attention of Billboard and the world.
This merger will also offer highlighting the most buzz in music and shared songs by new and upcoming acts. Billboard Twitter Real-Time Charts combines the world’s highest authority in measuring music successes - Billboard with Twitter’s public, real-time data and reflecting the top tracks being discussed at the moment and over an extended period of time on Twitter. Twitter is a global platform for public self-expression and conversation in real time and is available in more than 35 languages with more than 240 million monthly active users. Billboard is built on over 200 exclusive charts - the highest measures of success in music. These charts are constantly updated to reflect the changing music pulse and direction. Billboard’s charts, led by the world-recognized Hot 100 songs chart and Billboard 200 albums chart, as well as its content, initiate a consumer need and is referenced by millions of people around the world.
Billboard’s Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media quoted on Billboard.com online that "Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers.
“The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business.” The partnership brings the first-ever real-time charts on the Billboard, which holds the crown for incorporating new technologies in its music rankings and integrating new media music popularity in its chart rankings. The partnership will foster even more consumer need for new music.”
Bob Moczydlowsky, Twitter’s head of music states, “Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform. We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."
“Billboard is the number-one destination for vital industry news and analysis, and the place consumers around the world turn to for the best, and what's next, in music," says John Amato, Co-President of the Entertainment Group of Guggenheim Media. "This exciting Twitter partnership extends the Billboard value proposition that much further and deeper into the social media conversation that Twitter so effectively harnesses and drives. This will have tremendous impact on Billboard’s engagement with consumers and the marketplace."
Conway Chen, Director of Business Development at Twitter said, "Billboard has extensive experience building charts that are trusted by both the music industry and consumers which made them the perfect partner for us. Twitter's data is unique in that it represents a comprehensive view of the world's conversation about anything and everything, including music. These charts will leverage our combined strengths to provide a reliable and unprecedented look into what music matters most to the public in any given moment."
This unprecedented move will change the face and rankings of Country and all genres of music. The many conversations on Twitter about music will pump up new and established artists, new releases and fans, leading to more consumer demand for every type of music. If you’re on Billboard Twitter Real-Time Charts, this changes not only the music game board, but completely changes the history of radio charting. Genius can only define the partnership chart of Billboard with Twitter feeds.