On Wednesday, March 26, Billboard announced that they will be partnering up with Twitter to deliver the first-ever real-time charts. The exclusive, multi-year partnership will launch in the next few weeks and track millions of daily tweets in addition to the conversations users are having about U.S. music.
The charts will be hosted Billboard.com and include engaging, custom in-Tweet charts.
"Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers," said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media. "The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business."
Bob Moczydlowsky, Twitter's Head of Music added, "Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform. We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."
With this innovative music partnership, Billboard continues to move beyond terrestrial radio, and be a frontrunner in incorporating digital technologies in its music charts. At any given moment, the public will now know what music matters the most, particularly in social media conversations, and ultimately be able to leverage that data into harnessing, driving and creating more meaningful interactions.