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Big Data and its Implications on Our Lives

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Big data is not just vast amount of data that is being and will be produced by the enormous number of devices but also the digital traces that are left as a result of huge analytics and derived outputs. The word “Big data” has created confusions in the minds of many people. The basic meaning behind Big Data is that whatever information is discussed on devices will soon leave a digital trace. This means that our information will be stored and saved for future purposes. Our likes and dislikes, our day to day requirements shall be tracked in order to provide first class taste of technology through internet of things.

Due to the information being shared on the devices themselves, heaps of information is being produced. But that information is not yet being able to be stored, secured and analyzed. The IT Organisations are putting immense effort but seamless results are awaited in order to experience secure communication amidst devices.

Big Data has everything to do with our lives. Through the massive knowledge users will be able to know when they have incurred a particular disease, human behaviour will be accurately predicted and marketing efforts would be pinpointed. And like everything BiG data if used for good reasons will prove immensely beneficial for the whole world.

Datafication of everything

  • Email, updates on social profiles and telephonic conversations have been digitalized to be able to be stored.

  • Browser logs, websites visited, time spent on a particular website are all tracked and recorded. If a user listens to some music online and or read s an ebook then even that is tracked by organisations. Even the transactions made through online payment systems are logged.

  • All the photos, videos that are recorded through smartphones are all logged. Several photos are shared on social networking sites like Facebook that are captured and saved. Hundreds of videos are added on YouTube every minute.

  • With the onset of smartphones, smart cars and smart TVs are lives have definitely become more comfortable. Smart cars monitor the way users drive, smart TVs can tell how many people are sitting in front of the appliance. Smart watches, Google Glass and pedometers collect every data they witness around. Sensors have been placed in oceans to keep track of temperature, tides and currents. Many devices are always internet enabled which generate and share data themselves.

Eric Schmidt, Google’s executive chairman has clearly stated that we are producing five exabytes of data every two days. Therefore, one can imagine that the data is being produced at a freighting rate.

Big Data comes with 4Vs that explain the in depth technicality behind the term.

  • Volume : the amount of data being produced every second

  • Velocity : Speed at which the data is being produced

  • Variety : Different types of data that is being generate like finance related information, social media feeds, audios and video files etc.

  • Veracity : the information that is produced in a messed up manner like the usage of hash tags and abbreviations in a tweet.

Big data is useful in many ways but with this also comes an increasing and impending need to keep the data secure and safe. Many a times it is heard that social media sites reveal users’ information to unworthy and shady sites. Several times users’ have observed their private information being used by retail and credit card companies. Thus, with the Big Data comes a big responsibility and that is to keep the user data secure. Many rules and law enforcement are under procession that might pose certain restrictions on the organizations for the secure optimization of users data. This shall prove beneficial to users and also build their long term as well as trustworthy relationship with the IT organisations.


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