Beyonce is al over the place lately, and now this year's Super Bowl halftime performer is going to be pictured in a brand new sexy ad for H&M. It was revealed on Thursday, March 21, 2013, that the 31-year-old singer would be featured in H&M's new ad campaign. The retailer announced the campaign on Thursday that would feature Mrs. Carter, which is Beyonce's name in the ads.
Beyonce will be seen lounging around on a beach in different outfits such as a sundress, short shorts, a bikini, and a number of other items from H&M's summer collection. The company says the ads were shot in the Bahamas, and they aim to capture the many sides of women.
The singer is shown as many women are shown: sensual, maternal, vulnerable, strong, fun, flirtatious, and so much more.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyonce said in the announcement. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
Beyonce and her husband Jay-Z have a daughter that is just a year old, and the mother of Blue Ivy is showing that she can be all of the things H&M wants to focus on.
"The Mrs. Carter Show World Tour" with Beyonce starts off on April 15, 2013.