Beyoncé’s representatives might have reached too far on Wednesday when they asked Buzzfeed to remove images from their site. The pop culture site was sharing with readers a very interesting segment highlighting the different faces of Beyoncé when they received an email from her representatives suggesting the images were “unflattering.”
What happened next is fondly known as the Streisand effect. Once those Super Bowl pictures were highlighted as something the star didn't want, people went back to take a look and are trying to decipher what was so terrible about the images. As more people talked, the bigger the story is becoming and now it appears that Beyoncé’s Super Bowl show a national talking point, but for the unflattering pictures.
So how did the Streisand effect get its name? Barbra Streisand, tried in 2003 to get photographs of her home removed and in the process generated massive publicity. So the phenomenon where an attempt to hide or remove a piece of information ends up being headlines around the world is named after the singer.
Frankly those pictures of the Super Bowl halftime show aren't all that bad as fans know the star was in character, but it's too late now to point that out.