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Beverly Hills Welcomes The Chinese New Year As Only They Can

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Beverly Hills Conference & Visitors Bureau (BHCVB) is gearing up for the third annual Chinese New Year celebration with a public event on Saturday, February 8 and month-long promotions throughout February 2014. In commemoration of the Year of the Horse, Two Rodeo will display a life-size horse sculpture by celebrated American artist Deborah Butterfield. Hotel packages with special amenities, festive decor throughout the city and special offers for dining and shopping, are a few other highlights of this annual event.

The Chinese New Year celebrations are just one facet of BHCVB's "China Ready" strategy, making Beverly Hills an easy and welcoming place to visit for Chinese travelers. "It's with great excitement that we host our third annual Chinese New Year event. Our Year of the Horse celebration promises to further our efforts at providing cultural synergy for our international travelers," explains Julie Wagner, Executive Director Beverly Hills Conference & Visitors Bureau. "Events like these strengthen our reputation as a leading global travel destination."

On Saturday, February 8, Beverly Hills will come alive as it ushers in a public Chinese New Year celebration on world-famous Rodeo Drive between Wilshire Boulevard and Dayton Way beginning at 4:30pm. A stage will be constructed to accommodate live entertainment and warm wishes from city officials. Performances will include a ceremonial lion dance, fashion show highlighting ancient traditional Chinese dress, martial arts, folk dancers, acrobats, ribbon dancers, Man of Many Faces and more.

Holiday offerings will begin February 8 and continue throughout the month of February. "Storm Castle," a striking horse sculpture by famed sculptor Deborah Butterfield will be on display at Two Rodeo throughout the month. At 2,500 pounds, the unique sculpture is created by constructing a horse form from gathered wood. Each piece is then cast in bronze by the artist and meticulously reconstructed. "Good Fortune" envelopes filled with special offers for local dining, shopping and attractions will also be available all month. Plus, travelers can experience Chinese hotel packages with Chinese amenities and services and special rates. Participating hotels include AKA Beverly Hills, The Beverly Hilton, Luxe Rodeo Drive Hotel and Montage Beverly Hills.

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About Beverly Hills

Beverly Hills is one of the world's most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and incomparable shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Learn more at www.lovebeverlyhills.com or on Facebook and Twitter.

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