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Beverly Center Ushers in Chinese New Year

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PREMIER FASHION DESTINATION GRANTS WISHES IN CELEBRATION OF CHINESE NEW YEAR

From Friday January 31, 2014 through Friday, February 28, 2014, Beverly Center ushers in Chinese New Year, the Year of the Horse, with festive decorations, celebrity appearances, exciting promotions and sweepstakes to honor the annual Chinese cultural celebration.

Beverly Center will celebrate the Chinese tradition of new beginnings by giving away red envelopes, or hong bao, filled with gift cards from Beverly Center and participating merchants to customers who show $500* or more in same-day receipts from Center retailers.

In observance of Chinese New Year, a stunning interpretation of a traditional Wishing Tree will be displayed in the Center and adorned with cultural symbols of good fortune, such as coins, lanterns, ribbons and red envelopes to symbolize joy, luck and prosperity in the New Year.

Guests can write their wish at the Wishing Tree, a gesture considered in Chinese culture to make the wishes come true. They will also be able to share their moments at the enchanting Wishing Tree on their Facebook, Twitter, Instagram and Weibo and tag #beverlycenterstyle to be entered to win over $1,000 in gift cards.

Beverly Center in partnership with China UnionPay is proud to present an exclusive promotion.

Guests can swipe their UnionPay card at Beverly Center and receive up to $50 in gift cards*.

*while supplies last, restrictions may apply

Multi-lingual in-language staff that provides assistance and translation services. The Center also provides Chinese language directories, maps and other services.

Tourists who visit Guest Services upon arrival are given a “By Invitation Only” card, offering retailer discounts, promotions and a signature appreciation gift for shopping at the Center. China UnionPay is accepted at nearly 100 Beverly Center retailers and for a more universal form of payment; customers may use China UnionPay cards to purchase Beverly Center American Express® Gift Cards.

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