Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Better store signs, stop telling customers you have no employees

See also

It can be very difficult in a small business to hire enough staff to ensure two people are present at all times. In fact for many having one person is the norm. It can be very tempting to post signs saying “Please knock” or “Back in x minutes”. But these messages will send a high degree of concern to your potential customers.

“What will happen?” they will wonder, “If I need to make an exchange or need later support?” or they may feel you are on the brink of closing.

Surprisingly these signs are not difficult to find. One store offering a service to the residents of Rochester Hills, Mich., took this to the next level. Their sign not only said “please knock”, it added “loudly”. A Troy, Mich., retail business regularly displays a “Back in 15 minutes” sign on their door. Nothing indicating when the 15 minutes started or will end.

The person in the Rochester Hills store is apparently working near the back of the establishment. They could move their desk to the front and unlock the door. At the Troy business some advance planning needed to be done to make sure the store was continually covered.

Obviously if your business only has one employee it is logical they will have to use the rest room eventually. This is understandable. But closing to run out for some takeout food for lunch is not.

This is excerpted from “Send customers a positive message”, part of the “How to” series at, a website based in Rochester Hills, Mich., dedicated to business and individual growth. Used by permission.

© Max Impact, used with permission.

Marketing and Public relations resources: