Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Better store signs, let customers know you are professional

See also

Easel signs provide an added marketing venue for stores in strip malls or a free standing location with street visibility.

But just as the sign might be effective in presenting a professional image to potential customers they could do harm if not used properly.

Far too often the slide-in lettering is in disarray. Letters have slide from one word to another, sometimes forming a different message. These sloppy signs are a tip-off that other details are not important to the proprietor or management team.

Sloppy signage can also be in the form of missing or burnt out light bulbs in street and façade signs or window signs. Handwritten signs also fall into the category of sloppy signs.

Given the number of professional sign-makers in the Detroit area there is no excuse for amateur and sloppy signs.

It just takes an entrepreneur with an eye to detail and the ability to look at the establishment from the eyes of a potential new customer.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth. Used by permission.

© Max Impact, used with permission.

Marketing and Public relations resources:

Advertisement

News

  • Sterling loses Clippers
    Donald Sterling loses big in court with no option for an appeal
    Video
    Video
  • Russia violating arms treaty?
    Russia is testing a long-range missile which violates an INF arms treaty
    World News
  • Ebola outbreak
    The Ebola epidemic in West Africa has proven to be quite difficult to contain
    Health News
  • Virginia same-sex marriage
    The ban on same-sex marriage is ruled unconstitutional in Virginia
    US News
  • Abigail Hernandez suspect
    A suspect is in police custody for the disappearance of Abigail Hernandez
    Crime
  • Bachelorette finale
    'The Bachelorette' is in the books, which lucky guy got Andi's final rose?
    TV