Hines said gaming system producers need to spend “an unbelievable amount of time upfront” working with developers on new consoles, otherwise publishers and producers just won’t adapt the new technology.
“If you’re just going sort off deciding ‘we’re going to make a box and this is how it works and you should make games for it.’ Well, no. No is my answer,” Hines said.
“I’m going to focus on other ones that better support what it is we’re trying to do. So you’ve got to spend more time trying to reach out to those folks before you even make the box, when you’re still designing and thinking about how it’s going to work.”
Hines said it’s basically too little too late for Nintendo to convince publishers and developers to catch on with the Wii U, and having a say in the development of a new console is critically important.
“You have to do what Sony and Microsoft have been doing with us for a long time, and it’s not that every time we met with them we got all the answers we wanted,” Hines said.
“But they involved us very early on, and talking to folks like Bethesda and Gearbox, they say, ‘Here’s what we’re doing. Here’s what we’re planning. Here’s how we think it’s going to work,’ to hear what we thought –– from our tech guys and from an experience standpoint.”
The Wii U launch in November 2012. Both the PS4 and the Xbox one are set to launch in November this year.