Launched in 2010, the BET Music Matters initiative highlights emerging new artists by showcasing their talents through live performances including special appearances on BET tentpole events, monthly showcases and the Music Matters Tour.
This year during the BET Hip Hop Awards Weekend, the network decided to do something different. They presented the BET Music Matters “Press Play” Event Powered by Monster. Monster is a new company that has collaborated with artist such as Swiss Beatz to bring the newest innovations in headphones and digital systems.
It was their way of saying “Thank You” to everyone that is involved in keeping the Hip Hop culture alive. Media in attendance included Egypt of V-103. As an ode to hip hop, celebrity photographer Johnny Nunez displayed a collection of his celebrity images. He’s been chronicling the culture for years; his exhibit gave us a vivid glimpse into the culture.
Play the video to watch his inpirational story!