Businesses, companies or brands are always evolving the best strategies to find their targeted audience on Facebook. A new study posted Monday by Social Media Analytics Company, Socialbakers, examined approximately 2.9 million Facebook posts that reveal brands have the most success posting from Tuesday to Friday.
The prague-based company analyzed posts from over 23,000 brand pages on Facebook from April 30, 2013 to July 2013. All of the data compiled offers a comprehensive snapshot of what Page Admins from those pages are constantly to trying to achieve and improve on based on their own results.
The findings offer plenty of insight as to what brands will do on a given weekday. On a side-by-side comparison the metrics compared were “Percentage of Posts created per day of week” and the other “Probability of ranking as one of the 4000 most engaging posts”.
So what are the percentages for content posted? Turns out Tuesday through Friday are the days administrators will engage their audiences whereas Saturday and Sunday there is less of an emphasis to post items on Facebook.
If you factor in the Probability ranking of your post into the 4000 most engaging it turns out that Monday (+7.1 percent), Wednesday (+2.4 percent) and Friday (+2.6 percent) are the best days to create content.
“The results on the right show that updates posted on Monday have the biggest chance of ranking in the top 4 000 most engaging posts of that day, followed by Wednesday and Friday as strong days to reach out to fans. Weekends didn´t work out as well for the studied brands, although low traffic usually translates into more interactions (Likes, Comments, and Shares),” according to Socialbakers blog post.
At the end of the day, these are all good indicators as far as growing organically on Facebook. The other basics to remember is creating meaningful posts around good content. Its the old saying content is king and quality is queen. But remember you will not grow your fans overnight, or buy them for that matter. Keep the message consistent and be an expert in the field with your own voice.