Best Buy is billing itself as the "ultimate holiday showroom" ahead of Black Friday 2013. According to a Nov. 4 Yahoo News report, the company has decided to embrace "showrooming" by offering price matching if consumers find a lower price online.
CEO Hubert Joly said,
"A year ago, people said that showrooming would kill Best Buy. I think that Best Buy has killed showrooming."
The company worked to improve customer service and made sure its prices were competitive with online retailers like Amazon. Now Best Buy is offering price matching ahead of Black Friday 2013 in order to lure in more sales. However, estimates show that only 10 percent of customers actually take advantage of the price matching offer.
Right now if you are looking into buying an iPad Air, be sure to make sure you get a price match if you are at Best Buy because WalMart is offering a $20 discount on the brand new Apple tablet. If you will be looking for a new HDTV this Black Friday, be sure to check online and at other retailers before purchasing at Best Buy.
If you are shopping at Best Buy this holiday season, be sure you do check online and ask for a price match if you find a lower price to ensure that you get the best possible deal. This advice is also worth using at stores like WalMart and Target as well because they also often price match from online retailers.
Do you prefer to shop online or in physical stores for Black Friday and other holiday shopping?