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Berkeley Marketing – Grow Your Business with Email and Social Media

Campanile (Sather Tower)
Campanile (Sather Tower)

Today it is critical to leverage new technologies including Social Media and Email Marketing to create stronger brand awareness and strengthen customer loyalty. In Small Business Development Center (SBDC) sponsored three hour workshop learn tactics from SBDC Advisor David Mitroff, Ph.D. for building a social media presence which attracts visitors, the importance of consistent messaging, process of setting up a customer loyalty program and how to create a sense of urgency to convert potential customers into long term supporters. This event is hosted by the Alameda County SBDC.

Date: Feb 5th 2:00pm-5:00pm

Location: Berkeley Public Library, 3rd Floor, 2090 Kittredge Street (at Shattuck)

RSVP today for this event. Limited space available!

In the program discover:

An overview of social media and how to evaluate the channels that are right for your business or organization
How small businesses and organizations can strategically utilize these low-cost tools to gain visibility, develop relationships, drive sales, and maintain customer loyalty
Reviewing the Key Areas and tools for online marketing: Google, Yelp, Facebook, Twitter, YouTube, etc.
How to create good content for your social media marketing campaigns
How to create an integrated marketing plan with social media, email marketing and other traditional marketing efforts
Designing an email marketing campaign that builds a quality email List, gets emails delivered and read, and increases email click-through and response rates
How to get results by correctly incorporating social media marketing into your business without losing productivity
Who should attend this event:

Business owners, retail and restaurant owners, non-profit directors, manufactures, startups, entrepreneurs and other San Francisco East Bay Area professionals.

RSVP today for this event. Limited space available!

About the Contra Costa Small Business Development Center (SBDC):

This event is hosted by the Alameda County Small Business Development Center (SBDC) and presented by SBDC Advisor David Mitroff, Ph,D. who is proud to have contracts with several of the San Francisco Bay Area Small Business Development Centers (SBDCs) and assist them in their mission to provide a wide array of technical assistance to small businesses, aspiring entrepreneurs, and larger companies and organizations through one-on-one counseling, educational workshops, trainings and specialized services to support business performance and sustainability and enhance the creation of new businesses entities.

Visit the Alameda Small Business Development Center website at to learn more about upcoming SBDC workshops or to request a counseling session.

About The Speaker:

David Mitroff, Ph.D. in is his role as an SBDC Business Advisor provides SBDC sponsored advisory services and workshops. David is the Founder and Chief Consultant of Piedmont Avenue Consulting, an Oakland based marketing and business consulting firm that leverages new technologies to create brand awareness, strengthen customer loyalty, increase lead generation and streamline business processes. David leverages his consulting experiences and extensive educational background, including a Ph.D. in Clinical Psychology, to produce extraordinary results for clients who include restaurants and retail specialty stores, professional service firms, startups and individual entrepreneurs. Learn more at

Are you a starting a new business or need help expanding your current business, Piedmont Avenue Consulting provides leading Bay Area Business Consultant services and provides SF Bay Area business marketing in Danville, Alamo, Fremont, Martinez and beyond to a variety of clients throughout the Bay Area. The San Francisco Bay Area has some of the world's best restaurants and Piedmont Avenue Consulting as a full service SF Bay Area Marketing Firm provides Restaurant Marketing in Berkeley, Orinda, Walnut Creek, Lafayette, San Francisco or the rest of the San Francisco Bay Area and beyond.

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