If you haven’t heard of Slideshare, then you really want to pay attention. First off, Slideshare is one of the top 200 visited websites in the world. If that doesn’t sink in, let’s put it this way: this website gets 130 million page views and 60 million visitors each month. It’s a community that allows you to share and view presentations in the form of slideshows, PDF, or video. By getting your content onto this website, you are likely to get hundreds if not thousands of views. Imagine all of the possibilities. If you want to set up a webinar for your customers, you can post it onto Slideshare and gain an even larger audience in no time.
How will you know if it really works? One of the best features that come with your Slideshare account is the simple analytics that is provided on your dashboard. You can easily see how many people have viewed your presentation, and even see how they got there with the traffic and geography sources. If you have used any other analytics tools, then you know how valuable these reports can be to your marketing strategy. You will be able to use them to your advantage by creating more content aimed toward your findings from the analytics.
Another fantastic ability you can take advantage of is the Tracker option. This allows you to email a link to your Slideshare presentation page. You will be notified when that person has opened your email and you will be able to see how they have interacted with your content. It will show you how long they were on each page, which will allow you to get a feel of what information you should be spending more time reporting on.
Business marketers are often concentrated on one thing and that is leads. Social media marketers are always concerned with how many leads they gain through their campaigns. Slideshare can help with that! There is a feature you can get when you upgrade to a paid subscription that will allow you to name your campaign and add whichever of your files, or presentations of your wish. In the beginning, middle or end of your presentation, you can customize a message and ask for a name, an email address and phone number from your viewer. For example you can offer a newsletter. If the viewer liked your content and would like to receive a newsletter from your marketing business, then you can have them sign up with their email address and you have just got yourself a lead.
Any business marketers who want to get an increase of views to their content should undoubtedly give Slideshare a try. Treat it like your other communities and follow other presenters on Slideshare. Build your presentation and see how many views you get from the Slideshare community. Remember not to keep this presentation away from your other social media communities. Google Plus, LinkedIn, Facebook and Twitter are always good places to get the word out.