Google search results are an incredibly important part of business growth these days. For many companies, the SERPs (search engine results page) account for almost all of their business, exclusively online companies aside. Crystal Swandjaja, an SEO Specialist from Milestone SEO, the in-house internet marketing company of 911 Restoration – a home improvement company, says that “90% of our business comes from people searching in Google.” That is a huge amount, especially since they don’t even have an online store or provide any online services, everything is done in-person. Let’s look at the benefits of going in-house and in-control.
A major benefit of using in-house online marketing along with your existing marketing/PR is quality control. The internet is a vast and often subpar-content riddled place, and without proper supervision you could find yourself in the hands of some corner cutters or even worse - spammers. While most internet marketing companies operate strictly white-hat, there are those that still venture over to the dark side, and those shortcuts could cost your business dearly. With an in-house internet marketing company you can ensure that all SEO tactics are kosher, for the short and long-term.
If your business is growing and expanding, having your internet marketing company in-house can help immensely with keeping up to date with new information that is happening within the company. If your company is expanding at a rate in which you are building new branches or acquiring franchise locations in different cities and states, chances are you will benefit from being in constant contact with your internet marketing company to make new sites, pages, listing, social media platforms, etc. Remember, an in-person meeting is always more effective and personal than a phone or email conversation.
In-house online marketing may not be the best option for everyone. If your company is very small and operate entirely offline with no online marketplace, then it may not be for you. But even then, never overlook the opportunity that exists with good SEO and PPC campaigns. It also takes time to build a staff you can rely on, but again, it’s probably worth it.