On Tuesday, August 26, 2014, Benefit Cosmetics, the San Francisco based makeup brand who believes that laughter is the best cosmetic, is winking back to the 1990s with a cheeky/rad update to the classic party jam, “This is How We Do It,” by Montell Jordan. With the brand’s usual fun & flirty approach to beauty, Benefit bestied up with comedian and former cast member of MADtv, Anjelah Johnson, to make a hilarious video spoof of the classic song. Anjelah as her famous character, Bon Qui Qui performs a makeover on the hit party jam for all the ladies who are “looking good just like they should” in 2014.
Set in a party girl’s favorite place aka viva Las Vegas, the video follows Bon Qui Qui and her Wing Women pre-glamming and partying it up with the help of Benefit’s hottest mascara, They’re Real!, the #1 selling prestige mascara in the world, and the new They’re Real! Push-Up Liner, the first ever lash-hugging gel liner pen. Benefit’s spin on the classic jam is a laugh out loud tribute to the ultimate ladies’ night out.
The video is part of Benefit’s national campaign to celebrate Wing Women everywhere. The first-ever National Wing Women Weekend will take place September 26 & 27, 2014. It’s the weekend dedicated women celebrating their friendships and WING WOMEN all across the country!
Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult products like Benetint, Dr. Feelgood, They’re Real & the POREfessional. Benefit is one of the fastest growing prestige beauty brands in the business with over 4000 counters in 40 countries. Famous for Brows, Benefit has been arching, waxing & filling brows for over 35 years. With over 1200 Brow Bars & Boutiques worldwide, the brand has become the brow authority where girls in-the-know get brows on-the-go.
For all your Benefit needs while in New York City go to Sephora 119 5th Ave, New York, NY 10003.