Seattle jewelry retailer Ben Bridge has partnered up with Swiss watchmaker Breitling to support April's “Autism Awareness Month.” The companies recently announced that they will be donating 20% of proceeds from the sale of any Breitling timepiece with a blue dial at their stores for the entire month of April to the Els for Autism Foundation.
“Breitling has supported Ernie Els and his Els for Autism Foundation for over two years and we are excited to be able to continue in 2014. We are extremely grateful for our longstanding partnership with Ben Bridge and the relationship they have with us at Breitling, as well as their pledge of support for the Els for Autism Foundation. We hope that this donation will help build awareness around Autism in the U.S. and support the Els for Autism Foundation” said Thierry Prissert, Breitling USA President.
The Els for Autism Foundation was established in 2009 by Ernie and Liezl Els to focus on the issue of autism. The disorder, which affects 1 in 68 children in the U.S. has long been associated with the color blue since Autism is 4.5 times more common among boys (1 in 42) than among girls.* The Els for Autism Foundation was established to help young individuals and families on the autism spectrum and to create the Els Center of Excellence, which will make available the very best practices in education and therapy with a global reach.
In 2013, Breitling produced a special Limited Edition 88-piece Els for Autism watch based on the Breitling Chronomat timepiece, with proceeds from the watches being donated to the Els for Autism Foundation. Additionally, Breitling has been a sponsor and active participant in the Els for Autism Golf Challenge, the largest charity-driven international golf tournament in History for the past two years.
“Autism affects an estimated two million people in the United States,” said Els, who started the Els for Autism Foundation after his son was diagnosed with the developmental disability in 2009. “We need to work together to help everyone touched by this disorder, and I’m pleased to say, as a Breitling enthusiast, that Breitling is dedicated to making a difference. This pledge of support for the month of April will certainly help to spread awareness about Autism in the U.S.”
Els is one of the most prolific golfers of his generation, winning four Major Championships, two World Golf Championships and a record seven World Matchplay titles. He was inducted into the World Golf Hall of Fame in 2011 and the South African Golf Hall of Fame in 2009.
Ben Bridge Seattle is at 1432 4th Avenue in downtown Seattle and open Monday – Saturday from 10:00 am – 6:30 pm and Sunday from 12 noon – 5:00 pm.
*Source: Centers for Disease Control and Prevention Report released March 27, 2014.