Everlast and Bellator both have raised awareness for the Breast Cancer Research Foundation (BCRF) in recent years, by including pink ribbons on canvases and cage dressings throughout past Octobers. However, Bellator 102 will mark the first time a major MMA promotion will change the color of its fight gloves to raise awareness for the cause.
“The most important fights in the world are those that take place outside of the ring or cage.” said Matt Cowan, EVP Marketing, Sales and Product for Everlast. “Through our long-standing partnership with the Breast Cancer Research Foundation, it is our committed goal to honor and support those fighters and survivors around the world.”
Bellator MMA will debut the pink-inspired fight gloves on Oct. 4, when the promotion travels to Visalia, Calif.
“We are honored to have our fighters wear Everlast’s new gloves inside our cage this Friday live on Spike,” Bellator CEO Bjorn Rebney said. “This is a tremendous opportunity to showcase the importance of cancer research and we will continue to support the Breast Cancer Research Foundation in their efforts.”
Bellator 102 takes place on Oct. 4 and will air live on Spike TV at 9:00 p.m. from the Visalia Convention Center in Visalia, Calif., so fight fans will have the opportunity to check out the new gloves at that point.
Throughout the month of October, one dollar from every sale of the CardioBlast heavy bag will be donated to BCRF.
These donations are in addition to Everlast’s on-going contributions throughout the year, which include twenty-five cents from all purchases of the pink 108” hand wraps and pink Evergel hand wraps along with one dollar from the sale of each pink Pro Style Training Glove.
Props to Bellator and Everlast for bringing funds and awareness to a great cause.