The New Year has always been known to spur on a resolve in people. Many resolutions involve a desire to think different, to feel different and/or to look different. Belk department stores aims to please in helping consumers reach their goals.
On January 11, 2013, Arlene Goldstein, Belk’s Vice President of Trend Merchandising and Fashion Director, took a moment with media to introduce the new trends of 2013.
Belk’s Spring 2013 Fashion Tour, labeled Pretty Woman, unveiled focus on passport, sharp & chic, lady luxe and most wanted styles.
Women’s trends include bold print dresses, silky tops, spring jacket, statement necklaces, sassy skirts (full, flounced and/or a-line), fancy pants, fashion wedge (footwear, novelty knits, something lacy and new handbags (in unexpected materials).
“As Michelle Obama has show us, you don’t have to have thin/athletic arms to go sleeveless and look great.” ~ Arlene Goldstein, Belk’s Vice President of Trend Merchandising and Fashion Director, on breaking styling stereotypes.
The men were not forgotten as Goldstein presented men’s trends of slim fit jeans, novelty short, preppy shoes, prominent patterns (from plaids and paisleys to new tropicals and scarf prints), colored bottoms, prepster ties, spring sport coats, tees, bold stripes and soft colored dress shirts.
Men’s trends afford the unleashing of the stereotypical rugged man unto with the new man will have no problem sporting bright colors and form-fitting gear, while maintaining his masculinity.
Goldstein spoke of doing away with the traditional ways of thinking related to the “seasonal color rules”, as she pointed out that whites after Labor Day are perfectly fine staple colors to build off of.
Belk Inc., also known as Belk, is the largest privately owned department store. It is based in the Charlotte, North Carolina of the United States but also offer e-commerce options to shop online, Belk.com. The company has been in business for 125 years, celebrating its 125th anniversary in March of 2013. Belk Inc. was founded by William Henry Belk in 1888, in Monroe, North Carolina. It rains to be run by the Belk family, now in its third generation of leadership.
With over 300 retail department stores in 16 states reported by 10-K in 2009, located primarily in southern United States, Belk offers its consumers, fashion apparel, footwear, accessories (including fine jewelry), gift options, home furnishings and cosmetics. Many of its stores also have hair salons, spas, restaurants, optical centers and other amenities that enhance the shopper’s overall pleasurable experience.
Belk is also on a mission to continue to provide the latest and greatest. Belk is currently seeking southern designers to compete in the Belk Southern Designer Competition 2013. Winning designs will be featured in Belk’s 2014 advertising campaigns and sold at Belk and Belk.com.
Belk … Modern, Southern Style!
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