The change of season always brings great things. In this particular case, it also brought the coming together of great people, as fashion focused representatives congregated together, on July, 15, 2014, at Belk at Phipps Plaza in Atlanta, Ga., to hear the future of fashion, as provided by Arlene Goldstein, Belk’s Vice President of Trend Merchandising and Fashion Direction.
With a twist, the event, normally a morning event was held early evening, at 5:00p.m. Added to the time change, was the “thank you mother, may I please have another”, self-indulging tapas provided by Affairs to Remember Caterers. The tapas consisted of sweet and spicy chicken salad on a wonton; ginger scallion honey sauce; seared shrimp and snow pea brochette; and chocolate dipped strawberries. Affairs also provided bartender service of wines and water.
Media reps found themselves once again in a nice, even chatter discussing all things fashion and current events. All were too eager to cease conversations to give spotlight to Arlene Goldstein’s presentation of Belk’s 2014 fall fashion trends.
So what fashion trends are coming down the pike:
Goldstein presented three palettes of fashion artistry based on simple styling, boyish beauty and juxtapose rider suppleness:
Complex Simplicity at first glance may be confused with simple and boring, but a closer glance reveals a bevy of architectural, detail-laden, well planned designs. Rompers, jumpsuits, and shaped shift dresses presented by clean lines pull of this sophisticated trend. This trend story was represented in designs by BCBG, Michael Kors, Vince Camuto and Trina Turk. The spotlight of the compilation was the Trina Turk shift dress that displayed artful placement of dimpled sleeves and cut-out hemlines.
“Complex Simplicity: New Proportions. Shape Shifting. Split-Level Style.”
His Is Hers is the androgynous, yet very feminine, cross dressing of boy meets girl. Magaschoni, Ralph Lauren, Jessica Simpson, and Tahari. The stand out of this collection was Jessica Simpson’s black and white checker dress with lace covered, a-line skirting.
“His Is Hers: Recast Classics. Manstyle Mash-up. A Quirky Coolness.”
Rebel Rebel is every fashion explorer’s dream. This trend says goodbye to old rules and hello to unusual pairings. It gives the green light to florals and fleece, leather and lace and as much metal hardware (grommets, studs and chains) as you choose to pile on. An example of this was presented in a fit and flair skirt covered by a leather dress with ankle boots, showing off bare legs. This is best illustrated by the black, long sleeved CeCe lace covered dress with knee high boots.
“Rebel Rebel: Chaos to Couture. Brit Wit. Rule Breakers.”
…and of course a forecast would not be complete without speaking on what a girl (or guy) most wants…
Girls can check their closets or stick up on:
- soft pant
- longer skirts
- novelty vest
- fashion sweatshirt
- tunic to midi-length sheath
- creative cardigan
- statement necklace
Women’s accessories are taking on an extended look, keeping the platform shoe and reaching back as blasts from the past to bring back block heels and pearls, pearls and more pearls…
Guys can join in the styling frenzy with:
- tailored vest
- athletic top
- chambray pant (versatile)
- corduroy pant (navy, burgundy, brown,)
- Henley (layering over tee or under coat)
- Puffer (most important complete piece)
- Velvet sports coat (sapphire blue popular, jean or khaki, dusk to dinner)
- Jog pant
Men’s accessories are finding their place, the bow ties are here to stay and the long ties with tie bars are making a comeback as a main staple accessory item.
Arlene Goldstein’s styling tip for wardrobe stylists was simple, but oh so relevant:
“Customers will look for permission. Encourage adventure… Size should not limit pattern/print.”
Finally, as a spoiler, we are left with a mere tidbit of the fabulous fashion trends that we have to look forward to in 2015. “What is that?” you ask. One Word: Gauchos.
Guests applauded the provision of wealth of information, at the close of the event. They were even more ecstatic, upon departure, being handed swag bags of Belk's treats: Michael Kors Sexy Amber eau de parfum, Jules B. jewelry, Mississippi Cheese Straws, Clarins and Estee Lauder beauty products, Godiva Truffles and Elizabeth Arden Red Door.
(All products shown and discussed in this article will be available in August 2014 at Belk, www.belk.com and/or in Belk stores nationwide.)