Believe I Am, a line of inspiring training journals, apparel and accessories adorned with transformative designs rooted in sports psychology and created by Olympic runner Roisin McGettigan, has collaborated with Dear Kate, creators of revolutionary underthings for women lined with special wicking and leak resistant fabric, to create the “I Am Strong” Running Bikini Set.
The stylish line of performance underwear for active women will be available for sale this Friday September 20th on both the Believe I Am (www.believeiam.com) and Dear Kate (www.dearkates.com) websites. The collection also kicks off with a party this Saturday, September 21st in New York City to showcase the new line to media, bloggers and athletes.
The high tech underwear is made in the USA and is lined with a wicking fabric and a special built-in breathable eco-friendly liner that replaces disposable liners. Both of the Believe I Am inspired “I Am Butterfly” and “I Am Strong” visual cues were chosen to adorn the underwear to remind women of their strength while they push themselves to new limits and tackle goals in life and in sport. The underwear is also an ideal place for the Believe I Am visual cues that are encrypted in floral designs with an insinuation that is only to be understood by the wearer. The line is available in two cuts, the bikini mini and bikini full, and two colors, pink and black.
Olympic runner and Believe I Am Founder Roisin McGettigan tried the stylish line of Dear Kate’s for herself and knew the technology would also be ideal for athletic underwear. McGettigan explains, “I approached Dear Kate to create a line of running and workout specific underwear that simultaneously inspired women, from mothers to Olympians – or both! The ‘I Am Strong’ Running Bikini Set is super comfortable and will perform whether you are heading to the gym, the track or for daily wear.”
Ultimately, the underwear collaboration of inspiration, fashion and function was designed to give women the coverage and confidence they need to perform at their best all day. Watch the collaboration video to see the “I Am Strong” Bikini get put to the ultimate test, on the track, by real runners: www.youtube.com/watch?v=KWYL4wlyHZ8.
To learn more about Believe I Am, their full range of products and goal setting techniques visit www.believeiam.com , friend them on facebook www.facebook.com/believeiam or follow them on Twitter @BelieveIAm. To learn more about Dear Kate and their revolutionary line of
performance underwear and intimates please visit www.dearkates.com , friend them on facebook www.facebook.com/dearkates or follow them on Twitter @Dearkates.