All beer types evolve from the combination of and relationships between:
1. Ingredients
2. Processing
3. Packaging
4. Marketing
5. Culture
These 5 basic factors create variety and distinct styles. Where does one begin in order to understand how these basics create a beer? Where does a brewery begin? What can a beer drinker anticipate?
Photo left: Behind every beer lurks a reason.
In the brewery the essence of a beer style begins with the training of brewery staff, marketing (including the distribution network) and management people. When they understand and appreciate these five basic relationships and the role each contributes to the final qualities of the beer, then styles will be appreciated by the beer drinker and beer types will emerge in the marketplace.
Only when these basics are appreciated can a beer be successfully created, introduced to the marketplace, sold and fully appreciated by the beer drinker.
Next: Beer styles: Beer ingredients – part 3
Guide to entire 27-part Beer Style Series - table of contents
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