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BEBE is rebranding at Sawgrass Mills

BEBE is rebranding at Sawgrass Mills! To meet consumer demand and give a fresh appeal to the shopping experience, bebe, formerly known as 2b bebe, plans to open six rebranded outlet stores at The Mills properties. Shoppers will enjoy the new bebe concept at Arizona Mills (Phoenix), Franklin Mills (Philadelphia), Great Mall (San Francisco), Ontario Mills (Los Angeles), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).

Fashion show from BEBE
Photo by Robertus Pudyanto/Getty Images

“We continue to seek opportunities to offer our shoppers more to explore at The Mills, so the newly branded bebe locations will be a welcome addition,” said Kelly Mikesell, vice president of marketing for The Mills. “The Mills remains committed to our shoppers by providing the best selection of outlet and value retailers offering unbeatable deals on quality merchandise.”

For on-trend and fashion-forward looks, bebe delivers a one-stop shopping experience for guests to create an effortless ensemble from head to toe. With bebe’s line of best-selling dresses, feminine tops, signature denim and a hand-picked accessory collection, fashion addicts on a budget will find unbelievable quality at unexpected prices.

To find The Mills property nearest you and for a complete list of retailers, visit

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