BeautyCon hosted their first Global Fashion and Beauty Conference to Connect Digital Influencers, Brands and Fans. The event made its debut in New York City on May 24 at Pier 36. BeautyCon New York, held in partnership with ELLE, marks the kick-off of BeautyCon’s 2014 event series.
VIP's were able to sample special beauty products and try NYX Cosmetics bags filled with the latest goodies from their line.
BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 4,500 of those fans gathered at the NYCevent to participate in interactive presentations, attend panels and performances, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.
Who Was There: Whitney Port, Jesse Metcalfe, Cara Santana, Joe Zee, Jay Manuel, Kandee Johnson, Johnny Wujek, Dulce Candy, Carli Bybel, MakeupByMandy24, Fleur De Force, Weylie and more!
This daylong experience was geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group—80% of which is comprised of Millennials—who cares deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included; Bare Minerals, Boohoo Clothing, Uberbliss, Tarte Cosmetics, Wildflower, Crown Brushes, Coco & Breezy, H0les, NYX Cosmetics, Revlon, American Apparel, Tattly, Square, StyleHaul, The Platform, Stack Wines, RYB Apparel.
Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will also bring fans and influencers together with events in Los Angeles, Houston and London later this year. ELLE and BeautyCon’s strategic partnership will span across all three U.S. events and includes collaboration on everything from content curation to programming.
PANELS: The Rise of Digital Influence: Moderated by Joe Zee (Elle Creative Director). Panelists included, Alexandra Keating (Founder of DWNLD), James Nord (co-Founder of Fohr Card), Whitney Port (Designer of Whitney Eve), Kandee Johnson (YouTube - KandeeJohnson), Fleur Westaway (Partner at StyleHaul), Clarie Marshall (YouTube - ohhaiclaire), Rachel Martino (YouTube - RachelAimeMaquillague), Amanda Steele (YouTube - MakeuoByMandi24), Helena Glazer (Blogger - Brooklyn Blonde), Melody McCloskey (Founder of StyleSeat), Katie Rogers (Instagram - PaperFashion)
Diva: The Female Version of a Hustler: Moderated by Seth Plattner (Elle Associate Editor). Panelists included, Amber Venz (CEO of Reward Style), Coco & Breezy (CEO's of Coco & Breezy Eyewear), Wendy Nguyen (Blogger ofWendy's Lookbook), Karissa Pukos (saturdaynightsalrite -YouTube), Marlena Stell (MakeupGeekTV - YouTube), Karen Blanchard (Blogger of Wheredidyougethat), Soraya Dorabi (Founder of Zady), Keiki Lynn (Blogger).
In Your Own Skin: Being Yourself(ie): Moderated by Kandee Johnson (YouTube – KandeeJohnson). Panelists included, Ruthie Friedlander (Elle.com Deputy Editor), Gigi gorgeous (YouTube - GigiGorgeous), Evelina Barry (YouTube - Evelina Barry), Nadia Aboulhosn (Blogger - NadiaAboulhosn), Dulce Candy (Partner at StyleHaul), Raye (YouTube - ItsmyRayeRaye), Christina Topacio (Blogger - Profresh Style), SunKissAlba (YouTube -SunKissAlba), Alexa Losey(YouTube- AlexaLosey)
The day concluded with a runway fashion walk off with conference participants.