Makeup can be a girl's best friend, but it could also take a bite out of the monthly budget. In fact, according to results of a survey reported by BBC's The One Show, 70 percent of women see makeup and cosmetics as an essential, everyday necessity, and eight million British women (29 percent) would rather spend less money on food in order to maintain their beauty regime.
Beauty writer and self-proclaimed "product junkie" Lara Ramos wants to help women protect their makeup investment. In a post on HSN.com, she offers these tips for making makeup last longer.
How to make makeup last
1. Build a better makeup bag.
Ramos says, "At times, I look through my stash and find no fewer than a dozen variations of the exact same lip shade. None of these products gets used consistently and they mostly end up expiring before I can even scratch the surface. I've learned that by better editing my purchase decisions, I can make sure that I have a variety of products that I use more frequently – and I’m more likely to use them to the very last drop."
2. Clean your brushes
Not only are makeup brushes expensive, but they also touch all of your makeup. By keeping them clean, you are extending their life and the life of your products. Keeping powders and blushes free and clear of oils and bacteria that tend to break them down will help the brushes and the products last longer.
3. Keep it pretty
"You will never find my hard earned makeup knocking around in a vanity drawer or at the bottom of my purse. Oh, the horror! I’m careful to keep my beauty treasures tucked inside of pouches when I’m on the go or on a tray sitting on my vanity at home. This way, there’s far less chance that they will crack or explode, wasting precious product," explains Ramos.
4. Scrape the bottom
Ramos says she recently discovered little spatulas that you can use to actually scrape the bottom of your makeup bottles to get to the very end of them. "I’ve also been known to use them after cutting open tubes of concealer and lip gloss to collect one final application. Brilliant!"
5. Portion control
It may go without saying, but using only what you need can really make your makeup last. "I found that I was always left with unneeded foundation or extra moisturizer after applying, so I downsized my dose and I’m wasting less. Making other small changes like not spraying my fragrance into the air and walking through it has also helped," Ramos adds.