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Beauty website Birchbox plans to open first store in Manhattan

After establishing an enviable online presence with their beauty subscription website, Birchbox, friends and co-founders Katia Beauchamp and Hayley Barna plan to open their first brick-and-mortar location in Manhattan, the New York Times reported Sunday.

Birchbox cofounders, Hayley Barna, left, and Katia Beauchamp, will open brick-and-mortar store
Eva Sung for the New York Times

The Harvard Business School alums launched the online company in September 2010, offering women (and now men) "a unique and personalized way to discover, learn about, and shop the best beauty, grooming, and lifestyle products on the market."

This isn't the first time there has been a physical Birchbox location. The company has tested it's in-person presence with five pop-up stores in New York City and the Hamptons. The Birchbox store, which aims to open in May, will be joining brands such as Bonobos, Warby Parker, and Rent the Runway, ecommerce companies that have expanded to in-person shopping experiences.

The store will have over 2,000 products available in-store to purchase, and will include a section in which shoppers can build their own Birchbox with samples of their choice for $15. A separate floor will be dedicated to services such as hairstyling and classes on skincare and makeup tips.

Beauchamp and Barna plan to keep technology integrated in the store with touch screens that will allow shoppers to pull up product reviews and recommendations, as well as introduce themselves to the brand by answering personal questions.

The ladies hope that the store will help the company continue to grow and expand it's audience, which has more than 800,000 subscribers, and, since it's conception, has shipped nine million of it's signature pink (and now green for men) boxes.

Leave your thought on Birchbox's exciting new venture in a comment below.

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