Becky G is the newest and youngest face of COVERGIRL and the YouTube sensation showed off her cute urban-chic look at the MTV Video Music Awards. During her VMAs preshow interview, the rapper said that although the streets of Brooklyn inspired her red carpet fashion, she wanted to keep her style girly as well.
Since COVERGIRL was one of the sponsors for the 2013 VMAs, the beauty focus was of course on makeup. Celebs posed for their MTV “covermoment” and viewers could participate along with the stars and tweet or instagram their own selfies as they watched Lady Gaga, Miley Cyrus, Justin Timberlake and Katy Perry.To entice the audience to interact, COVERGIRL set up a free download of Becky G’s “Play it Again”.
Becky G’s 2013 VMAs makeup portrayed the latest beauty trends; dramatic eyes and pink lips that were also age appropriate. When asked about her COVERGIRL look, Becky G responded, “I love it, for me, being in hair and makeup is when I let the nerves out.”
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