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Beauty Talk with Dr. Goesel Anson: Exclusive Interview with JuveRest

Prevent sleep wrinkles with JuveRest's Sleep Wrinkle Pillow.
Prevent sleep wrinkles with JuveRest's Sleep Wrinkle Pillow.
Sarah Afshar

What would you say if I told you that there is a pillow that can easily and effectively fight aging? The JuveRest pillow was designed to protect your skin and provide you with an easy and effective anti-aging solution. Recently, I had the opportunity to talk to Dr. Anson about JuveRest. Here is what she had to tell me...

(Q) Tell me a little more about JuveRest, the Sleep Wrinkle Pillow. What influenced you to create it?

As a plastic surgeon specializing in aesthetic surgery of the face, wrinkle analysis is a daily part of my practice. Management of facial aging is my focus, incorporating both non-invasive and surgical measures. I have been truly surprised to discover that most of my patients were completely unaware that some of their facial wrinkles are actually sleep wrinkles. I designed the JuveRest pillow to support the body in a more ideal sleep position to minimize facial distortion and resulting sleep wrinkles. Some people will limit what they do to maintain or enhance their appearance to applying sun block and topical creams. Others will move on to Botox® and fillers. Some will ultimately undergo surgery. But, the only way to avoid sleep wrinkles is to change the way you sleep. Having found no existing product on the market that could suitably and comfortably keep my patients from sleeping on their faces, I invented JuveRest® The Sleep Wrinkle Pillow, as an effective, non-invasive, and easy-to-use.

(Q) I have to ask, what exactly are sleep wrinkles? What don’t people know about regular pillows?

There are two main types of facial wrinkles: expression wrinkles and sleep wrinkles. Expression wrinkles are caused by the muscle movement of facial expression: frown lines, crow’s-feet, and smile lines. They develop with age due to repetition, thinning of skin, and increased skin laxity. Botox® helps with expression wrinkles by weakening the muscles that cause the wrinkles. Sleep wrinkles are different. Sleep wrinkles are caused when the face is distorted against a pillow surface.

Compression and shear forces act on the surface of the skin while in contact with a pillow during sleep. Like expression wrinkles, sleep wrinkles also worsen with over time due to nightly repetition, combined with thinning of the skin and increased laxity as we age. The exact location and pattern of an individual’s sleep wrinkles depends on how that person typically sleeps. Sleep wrinkles tend to appear more vertically on the face. If a wrinkle on your face cannot be accentuated by an expression you make, it is likely a sleep wrinkle caused by your habitual sleep positions. We spend a third of our lives sleeping. The only way to avoid distortion of the face during sleep is to stay off your face. Sleeping in the back position is optimal (which is also better for the spine for most people). However, on average, we spend two-thirds of the night sleeping on our sides or stomach.

As much as we try to sleep on our back, sleep positions are habitual and most find it very difficult to change these ingrained patterns when sleeping on a traditional pillow. Using a regular pillow will result in compression of the facial skin in side sleep regardless of the pillow’s material (down, fiberfill, memory foam, etc.) or the fabric of its cover (cotton, silk, satin, etc.). The JuveRest pillow is preferable to an ordinary pillow because it is specifically designed at the exact height combined with the exact contours, flexibility and density to minimize facial compression in back or side sleeping positions, all night long.

(Q) After using JuveRest, will those that use the pillow see an improvement in their skin? How long will it take to see a difference?

Yes. Improvements in facial skin with use of the JuveRest pillow can be considered in two categories: immediate and long term. Early in the course of JuveRest use, many people note decreased puffiness, especially around the eyes. Those who can see sleep wrinkles on their faces prior to using JuveRest, note a decrease in their appearance soon after starting to use the pillow. After continued use, people note an improvement in the depth of these wrinkles. A recent independent study showed that 89% of participants saw improvement in the appearance of their skin after 8 weeks using JuveRest.
With long term use of JuveRest, we expect sleep wrinkles to diminish in severity and also to prevent their occurrence. It should be noted that not only does distortion of the face during sleep result in wrinkles, but distortion results in stretching of the delicate facial skin.

(Q) Can anyone use this pillow? Does it help with anything else?

Yes. A great deal of work went into the multi-patented design and its materials, with very specific size, contours, density and flexibility. Designed to support the head, neck and shoulders in proper alignment, the pillow comfortably accommodates everyone, including men and women, excluding the very extremes in size or weight. It should be noted that sleeping on your back may not be appropriate for people with certain medical conditions such as sleep apnea, gastroesophageal reflux or pregnancy or who have had surgery or have other conditions affecting their upper body. For these people, the advice of a health care professional should be sought before trying any new type of pillow or adopting new sleep positions. So using the JuveRest pillow not only can help you look better, but proper anatomical alignment during sleep helps you feel better, too. Another benefit of the open contoured design is improved air circulation around the head, which can keep you cooler at night.

(Q) What material is the pillow made of? Is it hypoallergenic?

Yes. JuveRest is made from 100% polyurethane foam. This material was chosen because it is lightweight, durable, resilient, quiet, low odor and resistant to mildew and other triggers of common allergies. The zippered cover is luxurious, 75% cotton/25% polyester, stretch velour.

(Q) How does one care for the pillow?

Pillow - Spot clean only using mild detergent. Do not submerge.
Cover - Remove zippered cover from pillow for cleaning. Machine wash warm. Tumble dry low.

(Q) What is next for JuveRest? Are you adding anything else to the pillow/brand?

Our mission is to provide innovative, effective, economical, comfortable and easy-to- use health and beauty solutions. JuveRest® The Sleep Wrinkle Pillow is our inaugural product and we have several other technologically advanced sleep solutions currently under development. Please follow us on Facebook and other social media platforms, sign up for our emails or visit our weekly blog ( to keep up with developments.

For more information about JuveRest, simply visit today.

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