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Beauty Press and this Examiner salute America's beauty biz for Fourth of July

The bible of online beauty writers who rely on it, Beauty Press prepared a special salute to the industry it so proudly hails for the 4th of July and we thought you might enjoy reading it:

What's in my beauty bin
What's in my beauty bin
Patti Pietschmann
Keeping tabs on the trillion dollar beauty industry
Patti Pietschmann
  • 1920’s: Bobbed hair and finger waves were the “it” hairstyle during this time. Makeup was worn bold for the first time as an acceptable attractive trend. Black eyeliner was applied generously to add to the dramatic look of flapper dresses. Eyebrows were usually penciled in high on the face and kept thin. Powder was used generously to keep skin looking pale.
  • 1930’s: Hollywood influenced beauty heavily. Women wanted their hair color to match the hair of their favorite on-screen actresses. Platinum blondes, redheads, and brunettes each had their Hollywood icon to emulate. Powders for pale skin lost their popularity and women used foundations that matched their complexions.
  • 1940’s: Brows became a little more bolder during this time period. Red lipstick made it’s way to become a true beauty staple for all women. Rosy cheeks, achieved by blush, were a popular makeup technique. This is the time matching your nail polish to your outfit became very popular.
  • 1950’s: During the ‘50’s women were never expected to leave the house looking any less than their best. Loose soft curls and waves grazed the heads of all women. Peaches and pinks were now incorporated widely into women’s beauty routines. Think soft peach cheeks with a pink pout. Lip liners were now used to accentuate the mouth.
  • 1960’s: This era just screams TWIGGY! Eyes were everything, the bigger the better. Fake lashes became a must-have and no look was ever complete with many coats of mascara. Hair was either kept as a short pixie cut for that mod-girl look or long and flowing with minimal product for the ‘60’s hippie look.
  • 1970’s: Farrah Fawcett influenced women’s hair greatly at this time. Long layers and classic feathery style was what most women wanted. For the first time ever women began using bronzers and self-tanners. The bronzed look was very in during this time.
  • 1980’s: Hair just could not get enough hairspray during this time. Big hair was the most desirable hairstyle. Blue eyeshadows and bold colored liners became very trendy. The best brows were now thick and natural.
  • 1990’s: Grunge and androgyny were the two looks that dominated the ‘90’s. A little messy, very carefree were the mentality behind beauty. Minimal makeup was used amongst women. The classic 90’s haircut was “the Rachel” named after Jennifer Anniston’s character on the hit TV show Friends.
  • 2000’s: Beauty is now reached at all levels, taking a bit from the history of beauty and adding a modern millennium spin. Hair extensions are very popular, as well as lash extensions. Emphasize is added on contouring and highlighting the face like reality TV star Kim Kardashian.

What they neglected to mention is that the field of beauty has now grown into a trillion dollar business thanks to all of us product junkies who can’t live without our fixes of hair, face, foot, nail and body care items and must sample every new one that hits the market.

God bless American beauty. See some Fourth of July fashion tips in the video we attached.