Cosmetic departments should be as beautiful as the products. Many stores are now updating this area and with good reason. It appears Saks, Barneys and Nordstrom are on a mission competing for design glory. Do updated departments make consumers spend more?
In this economy,the purchase is more important that ever. Department stores, specialty stores, and websites are all competing for your business.They know free shipping, sample boxes and goodies make a huge difference in where and when you spend your cosmetic dollars.
The new designs are all about interaction. There is a shift away from one-on-one selling consumers are now free to shop and browse without assistance. Beauty brands are being sold in many places and you can choose your shopping preference. Kiosks, self serve bars and vending machines all provide the same products. Can you get the correct items and advice needed from a machine?
Cosmetics have changed more than the counters. Saks Fifth Ave in NYC was the first to carry Estee Lauder products in 1946. The company started with only four products,Crème pack, cleansing oil, super-rich all purpose crème and skin lotion.
They have branched out and taken many directions over the years. A few names under the Estée Lauder Co. include MAC, Jo Malone, Creme de la Mer, Tom Ford, Clinique, Origins and Bobbi Brown.
L’Oreal got its start in the hair-color business in 1909. The Lux division maintains many brands of the top brands in retail.
• Diesel
• Maison Martin Margiela
• Viktor & Rolf
• Ralph Lauren
• Kiehl's
• Diesel
• Maison Martin Margiela
• Viktor & Rolf
• Ralph Lauren
• Kiehl's
• The Body Shop
• Lancôme
• Yves Saint Laurent
• Giorgio Armani
• Biotherm
• Cacharel
