Beautify Lincoln first began at the end of 2012 as a movement to Beautify Lincoln Blvd. in Santa Monica, CA. The Beautify Lincoln project was created by Santa Monica Resident of over 10 years, Evan Meyer. The purpose of the project with the help of local artists, is to brighten up a four block radius of Lincoln Blvd bringing murals to urban landscapes to beautify and inspire.
Artists have volunteered their time and talent to spruce up storefront appearances in an area dubbed “corner of Love”. So far a dozen artists have renewed 20 storefronts. Meyer supplies the paint, and handles all negotiations with property owners. The murals can not be advertisements for the business or contain religious, political or cultural references.
A year later, more and more business are showing interest in the project and signing up, prompting many artist to express an interest. Local Artist Seth Wilder, painted a mural on the side of the Printing Palace has stated, "Outdoor walls are the new gallery space, murals are part of the Los Angeles culture. We live through our windshields in this city." and he is totally correct.
The wonderful and imaginative murals are created by the artists, approved by the business owners, then brought to life. Beautified businesses, some in the same location for over 50 years have noticed an increase in customers since they have taken part in this project, some as much as 20%. Ruben Rojas financial advisor Beautify Earth stated “We believe beautifying small blocks of urban areas will create community engagement and pride, and ultimately, fuel environmental and economic development. This corner here will inspire people to be leaders in their lives and in the world at large.”
Although artists are not paid, donations by Meyer, store owners and others in the community have covered the $5,000 spent so far on the project. Meyer buys the paint at cost.
Here are just some of the stores that have been “Beautified”:
Wilder's print shop mural, Artist Seth Wilder and Ramon Solano
Ameci Pizza and Pasta Artist Naira Arutyunyan and Meyer.
Dunn's Auto Upholstery artist Amelia Drake
Bicycle Ambulance bike shop artist Amelia Drake
Lucky Liquor and Mini Mart Sho Hernandez and Meyer
TRiP bar Artist Matthew Schildkret
Metropolitan Cleaners Josh Manes
If you are interested in donating you can visit the Donate website: Corner of Love Mural: https://www.crowdtilt.com/campaigns/the-corner-of-love-mural-project
Videos of business transformation: www.youtube.com/watch?feature=player_embedded&v=x0yfe31s-bo