On Saturday morning, Beats started offering the Powerbeats2 Wireless earbuds for sale. There are a handful of Apple retail stores that have already started offering the Powerbeats2 Wireless and the highly anticipated product should be available everywhere by the end of the week. We have been testing a pair and will have a full review soon.
In the past, many people have accused Beats of being all style and no substance. The sound that their headphones produce is often muffled, but full of kick-you-in-the face bass. The Beats stereo experience was always designed to make it sound like a live concert. Beats products were never meant for audiophiles. But that may have changed.
It all stared with the Beats Studio Wireless Bluetooth headphones released earlier this year. Recent Bluetooth headphones, especially from Bose, have been absolute failures. Bluetooth headphones usually offer tinny sound and poor volume. Beats learned from the mistakes of other companies and created a wireless Bluetooth listening experience that is on par with some of the best wired headphones. While the $379 price tag may be way too high, you can hardly find any Beats Studio Wireless owners that aren't completely satisfied.
The new Beats products don't just emphasize bass and ignore middle and high ranges of music. The bass still kicks you, but it's not overwhelming. The high ranges are greatly improved and the middle ranges are improved, but still need work. Overall, the new Beats listening experience is on par with that of Bose. This could have a lot to do with the fact the Beats line of products was recently purchased by Apple, who only sells products that appeal to everybody. When Monster owned Beats, the overdone bass products were only for a niche crowd.
It will be interesting to see where Beats goes in the future. Insiders tell us they are working with several car makers in order to have their systems installed. They are also building an improved Beats Pill wireless speaker. Beats creators Dr. Dre and Jimmy Iovine are definitely two happy people these days.