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Beats Music and AT&T join forces on a family subscription service

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Parents often have concern about the money spent on music downloads and music subscription services. Since families often have multiple devices, the cost can be great. Beats Music and AT&T have joined together to offer an affordable, multi-device music service.

Starting January 21, an affordable, multi-device music service will be offered by Beats Music and AT&T. AT&T’s exclusive $14.99 a month offer of Beats Music gives AT&T wireless customers unlimited music access across 10 devices for up to five family members with the first 90 days free. Individual AT&T wireless customers can get the same access across three devices for $9.99 a month with the first 30 days free.

Beats Music and AT&T offer families the music experience they’ve been waiting for:

• Family-friendly. AT&T wireless customers on a multi-line account can get music how they want, when they want, at a fantastic price.

• Unlimited streaming and downloads. AT&T customers with Beats Music get unlimited access to curated music (both streaming and downloaded for offline listening) of the songs, albums and playlists they love to hear, no matter where they are. Five family members can each get their own personal music, on their own personal devices, and create their own playlists. They can continue to access those songs, albums and playlists for as long as they are subscribed to the Beats Music service.

• Human-curated content for the ultimate personalization. In addition to the best personalization technology, Beats Music is unique because human experts curate hand-picked songs while streaming to deliver just the right tune at just the right time. Imagine having your playlist created by the top music experts based on your mood or specific moment. Until now, streaming services haven’t delivered this level of personalization with a human touch.

“Our collaboration with Beats Music is solving two major industry challenges. Beats Music is focused on delivering a different music service with personalized curation from real industry experts and AT&T is focused on breaking the affordability barrier that currently exists for families in subscription and downloaded music. Everyone in the family loves music,” said David Christopher, AT&T Mobility Chief Marketing Officer. “AT&T developed an innovative offer that lets each member of the family enjoy unlimited downloads of the music they love, as well as access to all that is unique about Beats Music – all at breakthrough value on a premium wireless network.”

Beats Music will be available for download on nearly all major platforms or from a PC beginning Jan. 21.

Beats Music will be available in AT&T stores and online at att.com/beatsmusic on Jan. 24.

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