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Beacon and Lively Tech Bracelet Launches on Kickstarter

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BEACON & LIVELY has unveiled the first in a line of wearable jewelry technology—a stylish bracelet that both discreetly vibrates and lights up upon receiving a call, e-mail, text message, and other alerts, keeping users connected to their smart phones via Bluetooth LE. Starting in November 2013, the development of the bracelet took six months to complete. The bracelets are currently available for pre-order.

Dave Becker, Founder and CEO, brings over 15 years of experience in software sales and product management to the team while wife and co-Founder, Veronica Becker, brings experience with managing customers’ needs in the biotech and medical device industry. “Our first priority was to create something beautiful that people would actually want to wear,” Veronica said of the bracelet’s innovative approach to technology and design. “Functionality is important but the experience is crucial. People want technology to fit into their lives, not the other way around.”

The “smart” bracelet, which allows its user to be connected at all times without engaging in disruptive behaviors, is aimed toward fashion forward women who rely on their phones, yet want to remain discreet in professional and social settings such as meetings and dinners. The design of the bracelet was inspired by high-end fashions with dynamic lines, as well as light usage as a design accent. The sleek and restrained elegance of the bracelet is a call to current high-end and edgy jewelry, using architectural inspiration, such as city skylines. “Our product development efforts were focused on creating something beautiful and simple,” said Dave Becker. “Our bracelet is cast in metal like a traditional piece of jewelry. “The experience is easy to personalize through the app which enables users to specify alert patterns and colors.” “Our bracelet is chic, effortless and truly an accessory you want to wear,” adds Veronica. With its elegant design, the BEACON & LIVELY bracelet can be stacked and paired with other bangles and bracelets for a modern and on-trend look.

BEACON & LIVELY was developed with the future in mind, evident through the brand’s mission to make staying connected effortless and fashionable. Key features include a sleek fashion-forward design, ambient alerts controlled by the user, discreet muting, battery length of approximately five days, water resistance, personalized profiles, and illumination-off mode.

The BEACON & LIVELY bracelet will retail for $225 in the winter and will be available in gold and silver, with more colors to be released. Pre-orders are currently being taken at as much as 35% off for the earliest orders through Beacon & Lively’s crowd funding campaign, which is running alongside the company’s traditional development schedule, on Kickstarter. The campaign can be accessed directly here: https://www.kickstarter.com/projects/417106962/beacon-and-lively-jewelry-that-keeps-you-connected.

The fashion segment of wearable technology is relatively undefined, and BEACON & LIVELY’s combination of jewelry and technology aims to focus on the fashion and personalization of the product. Following the official launch of the BEACON & LIVELY bracelet, Becker plans to expand the BEACON & LIVELY Platform, which contains both the BEACON & LIVELY Mobile App and the BEACON & LIVELY Circuit. The technology will also have the ability to be repurposed into different bracelet and fashion designs. For more information, visit the website at http://www.beaconandlively.com/

MEDIA CONTACT: Billy Dumé (NYC) Chad Evans (LA)

Kravetz PR 212.644.0664 213.488.0000

www.kravetzpr.com billy@kravetzpr.com chad@kravetzpr.com

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