Whether it's a day at the beach, jogging down the boardwalk or strolling around a theme park, comfortable clothing is a key component for beating the heat. Being super stylish is just an added bonus. Athleta, the home of unparalleled performance apparel, is coming to Richmond's Short Pump Town Center. The new store is scheduled to open sometime around mid-October of 2013.
Athleta is a California-based company and part of the Gap family, which includes Banana Republic, Old Navy and Piperlime. The fitness and lifestyle brand sells performance apparel and gear for running, swimming, surfing, cycling, Pilates and yoga, skiing and many other sports and activities.
This will be Athleta's first store in the Richmond area. As a frequent mail order customer, this beach and outdoor fan is happy to be able to see, and try on, items before purchasing.
The new Athleta store at Short Pump Town Center will offer free classes, personalized styling services and discounts for fitness professionals. The store will be located on the lower level of the mall, near Firebirds Wood Fired Grill.
While designed for yoga and active sports, Athleta apparel is also extremely comfortable for day-to-day wear. I have one Athleta top that I refer to as my "touring top.” It's official Athleta name is the “Magnolia,” and it gets worn everywhere - to the beach, theme parks, dressed up and out to dinner and just about anywhere else you can name.
The fabric is nice and breathable, perfect for walking around in hot, summer time sun and standing in line at theme park queues. It's also really cool on the skin after a day of being drenched in the sun, sand and sweat of the beach. Similar in nature to swimwear fabric, it's a bit heavier in its mix of polyester and spandex.
Another one of my favorites is the “Jaya” tank. The Jaya tank is from summer of 2012. It goes great with a simple skirt and is one of the softest dressy tanks I've ever worn. Of course, it would be great for yoga as well. Check out the full review of the Magnolia and Jaya top at SomewhereInTheSand.com.
Athleta offers fashionable apparel for travel and sports such as yoga, swimming, paddling, hiking, running. Since Athleta is designed for yoga and athletic sports where you want support and staying power, I recommend going up a size from your normal clothing size, especially if you don't like snug-fitting clothing.
With a tagline of “Athleta, Power to the She,” Athleta is a proud partner of Girls on the Run, whose mission is to empower young girls to be happy, healthy and confident through running. Athleta will make a donation to the local chapter of Girls on the Run to celebrate the new store opening. Athleta was also a sponsor of the 2012 U.S.A. Women's Water Polo Team. Check out Athleta online.
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