Skip to main content

See also:

BCBG Max Azria brings a sartorial sunset to NY Fashion Week

On February 6th, at 10 A.M. in the Theatre at Lincoln Center, Max and Lubov Azria celebrated a quarter of a century of BCBGMax Azria. Founded in 1989 and named for the French phrase "bon chic, bon genre", or "good style, good attitude", the complete lifestyle brand strives to marry the spirit of America with the sophistication of Europe.

This winter's collection had the usual dark hues, but they were deep navys blacks and camels, punctuated with delicious pale mauves, blushes, burnt oranges and a fall surprise - mint. Textures and patterns, traditionally cold weather fabrics like wool, silk and (sadly) fur are seamlessly mixed together. The result is an arresting look with just the right touch of brightness on a sophisticated, yet upscale casual silhouette; a sartorial sunset.

Adding to the dreamy visuals was the music: Coeur de Pirate's version of "Ain't No Sunshine", "Murakami" from Made in Heights, and "Hey Clarinette" by Trapmasters

Laurent Philipon for Bumble and Bumble hair, parted the models' hair far over on the right side, sweeping it down to their left ears, then pulling it back. And Val Garland for MAC Pro designed the natural, but autumnal faces. Nails were by OPI.