After premiering at the Mill Valley Film Festival, Bay Area film maker Spencer McCall brought the story of San Francisco's Alternate Reality Game, the Jejune Institute, to the Slamdance Film Festival.
McCall describes the film as, 'a documentary about a fictional narrative that is based on some truth.' The film, by following the experiences of the players, attempts to answer the question; what is the Jejune Institute? It turns out that's a difficult question to answer. The organizers of the Jejune Institute created the 'Games of Nonchalance' hoping to open peoples eyes to the city and create an underground counter culture of street artists and neighborhood explorers.
The game took a considerable amount of commitment on the part of the players, '10,000 people went through the first phase of this whole thing and 30 people went all the way through all five of the acts.' Organizers of the 'Game of of Nonchalance' began posting around the city in early 2009, the final event took place in April of 2011. McCall profiled several participants of the game and showed the positive and negative effects the game had on their lives.
McCall has a busy 2013 ahead of him, he plans to take 'The Institute' to festivals across the country, as well as one stop in London.
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