We all know Call of Duty has been a sale target of EA for the past decade. Part of the sales success of Call of Duty is due to it's yearly rotation of titles, captivating their fans with yearly installments.
In an interview with CVG, EA's Frank Gibeau has this to say regarding both EA's sales expectations of Battlefield 4 and what they plan on doing with franchise rotation's year in and out. When talking Battlefield 4 sales dethroning Call of Duty: Ghosts, Frank Gibeau had this to say:
"Look, we are absolutely going for it. It's a competition and we feel really good about Battlefield 4, and we have an old saying at EA which is 'transition is our friend', and we're going to try to lap them with new technology, new innovation and new capabilities. So do I think we're going to do better than last time? Absolutely."
When talking about yearly rotations, his response was as follows:
"The shooter rotation we think about now is Battlefield, Titanfall and Battlefront, and so we like those three brands going forward," he said. "We're working out how we're going to line that up because that's what you'll see from us. With regards to Medal of Honor, you try things in entertainment and if they don't work you try something else. From our perspective, Battlefield 3 and Battlefield Premium continues to grow."
This is huge, as it eases the potential for the over saturation that has become the bane of other series like Call of Duty . Not only does it remove the redundancy of each respected series, it also allows for proper innovation and development with new installments coming every three years. Oh, and it also confirms that EA has plans for a TitanFall sequel before the first title is even released.
There is one question that needs to be ask, however. With DICE going on record and stating that they could not produce a Battlefield every year (a good thing), than how to they plan on taking up both Battlefield and Battlefront, titles that will eventually overlap with each other in development time?
Either way, I'm excited to see more potential development time put into EA's future titles. Let me know what you think by subscribing to me here, on YouTube at YouTube/Pitmonkey and by following me on Twitter @NicholasGigante.