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'Batman v Superman' release date change explained

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When Warner Bros. announced they would be moving “Batman v Superman: Dawn of Justice” from its previously announced May 6, 2016 release up to March 25, 2016—many saw it as a sign of weakness.

The film shared a date with Marvel Studios’ “Captain America 3” and many were wondering which studio would blink first—at first glance it may have looked like Warner Bros., but in an Entertainment Weekly published on Thursday piece, Warner Bros. President of Distribution Dan Fellman explains the move.

“The reality of now is there isn’t a bad week to open a movie,” said Fellman. “We’ll be the first one up [in 2016], which is really important, and we’ll have six weeks before ‘Captain America’ comes in.”

The explanation could easily be Fellman saving face, after “Captain America: The Winter Soldier” opened to $95 million domestically, Warner Bros. may very well have been just distancing itself from what is sure to another huge hit from Marvel.

All cynicism aside—the move does make a ton of sense for Warner Bros. it gives them a jump on the competition and kicks off the summer movie slate early, which “Captain America: The Winter Soldier” proved earlier this year could pay off big time.

The early start can give “Batman v Superman” the legs it needs to be the hit Warners’ needs to jump-start their own cinematic universe, which they recently announced nine release dates for untitled DC films through 2020—its safe to assume those plans would change if the film flops.

Another interesting tidbit in the Entertainment Weekly piece is Fellman adds that they will begin to announce what those untitled DC films are later this month.

“Batman v Superman: Dawn of Justice” hits theaters March 25, 2016.

Source: Entertainment Weekly

What do you think of the move to push forward "Batman v Superman"? A win for DC or Marvel? Sound off in the comments below.

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