Bask-It-Style is an annual event of celebrity gifting that takes place in Toronto right before the beginning of Toronto International Film Festival. Each year, media from Toronto and celebrities who some to TIFF are invited to Bask-It-Style event to be gifted in style by dozens of the event sponsors from all industries – fashion, beauty, publishing, music, food, winery, interior design, and so on.
This year, Bask-It-Style is celebrating its 5th anniversary in a spectacular 8 million dollar penthouse from our fabulous city of Toronto, located at 16 Harbour Street, Unit 5401. This year’s annual media day will take place next week (just one day before TIFF starts), on Wednesday September 4. Every year, Bask-It-Style, a twist on traditional gifting, gives busy stars on the go, at the Toronto International Film Festival, one less thing to worry about while in town promoting their films and schmoozing with their peers – collecting new products. And this year will be no exception as Bask-It-Style is taking celebrity gifting to new heights by assembling and hand delivering VIP gift bags to the hotels where the stars are staying during TIFF. This year’s sponsors cover it all from beauty to fashion and from food to books. There is something for every visiting celebrity in town for TIFF.
“This year, in addition to our hotel partners, we’ve joined forces with UNLIMITED Personal Services to deliver our bags to the stars”, says Jessica Glover from GLO Communications, the PR boutique that manages the event, “It’s direct and discreet gifting at its very best”, she says.
This year’s Bask-It-Style sponsors are (in alphabetical order):
All But Gluten™: All But Gluten™ cookbook and All But Gluten™ coconut macaroon;
Brown's Shoes: gift bags sponsor;
Chique and Unique Home Staging;
Conair®: lightweight full size dryer;
Designs by the Yard: design sponsor;
Diversion Books: Outcast by Adrienne Kress;
DK Publishing: Eyewitness Travel Top 10 Toronto, new edition;
F*CK Cancer: charitable partner/t-shirts;
Green & Black’s Organic: 70 per cent dark chocolate bars;
Girth Music: custom music playlists;
HarperCollins: After Her by Joyce Maynard;
Hope4Help: charitable partner;
Kellogg Canada Inc: Special K popcorn Chips;
Killigrew: Peruvian pima cotton t-shirts;
Kiss and Broadway Nails - imPRESS Press-On manicure and nail dress;
Louianna Inc.: Organic extra virgin olive oil;
Mary Kay: limited edition Fairytales and Fantasy collection that includes Smoke and Shimmer eye wand, Glossy lip stain, Kohl eyeliner and Nail Lacquer; a collection of fragrances that includes True Original™ cologne spray, Thinking of You™ eau de Parfum and TimeWise Repair® Eye Renewal Cream; as well TimeWise Repair® set which will be gifted only in hotel rooms;
Nutrisoya: enriched almond beverage, with such flavors like chocolate, vanilla, original and unsweetened;
O.N.E. Coconut Water, the water sponsor;
Penguin Random House Canada: Kitchen Cures by Peggy Kotsopoulos and Cataract City by Craig Davidson;
Pinnacle International: venue sponsor;
Product Magazine: media partner;
Sarah Mulder Jewelry – custom jewelry;
Sharp Magazine: Sharp, The Book for Men;
S/Style & Fashion: media partner;
Sully Wong: celebrity bag sponsor;
UNLIMITED Personal Services: transportation sponsor;
Wolf Blass: 2012 limited edition Yellow label;
*** Plus more surprises in-store.
On Wednesday, September 4, from 9:30 a.m. to 5:30 p.m., media are invited to bask in the full Bask-It-Style experience (by appointment only) in a stunning, 6,100 square foot two-storey penthouse suite 570 feet in the sky with a 300 degree view. This suite, which is part of the Pinnacle Centre residences and is located at 16 Harbour Street, features a 34 foot private pool and massive outdoor wood deck patio. The suite is valued at $8 million, and it’s really one of a kind suite). The unit, which was completed in July 2013, is opening its doors for the first time to host the Bask-It-Style event. Come check out the magnificent views and see the suite for the first time before it goes on the market. Also, media are invited to arrive to the event in style with UNLIMITED Personal Services offering media pick-ups and drop-offs in one of two vehicles (2011 Mercedes-Benz E350 or 2008 Mercedes-Benz GL350) they will have on-site. This chauffeur service will make you feel like a star.
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GLO Communications is a boutique PR firm creating dynamic publicity campaigns for clients in the lifestyle industry including: publishing, fashion, beauty and entertainment. They specialize in media relations, PR strategy development, marketing communications, product launches, event management, media training, product seeding and evaluation and measurement.